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Until that becomes a reality, why not let me aim my smartphone at a a game's QR and get the info I'd have if I were surfing the web for reviews while a purchase-screen lays dormant in another browser window? We've all heard of these Jetson-esque GPS marketing strategies where a coupon for a store would appear on my phone when I walk by that store. This happens online all the time - QR could bring that immediacy to brick & mortar. With a vibrant used game market and new games costing $60 + DLC, consumers would benefit from having relevant info at the time in which they are making a purchase.

QR codes could lead to everything from game trailers to story arcs and marketing info to support a sale.

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when are gaming marketers going to get in on this action? I can scan a PS3 cover with my ESRB app and gain access to the number of times the word 'fuck' appears in a game or I can scan the UPC and do a price comparison. Having looked at the porn industry's adoption of technology.

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In the Digital Playground example, they could have standardized on one QR code across all of their products to send consumers to their main website, but the marketing power of being able to send them to a URL with information specific to the product in-hand is an amazing leap forward in connecting relevant info to a purchasing decision. If you're debating between 2 similar products and one has a QR code that takes you to a wealth of information, which product are most people likely to buy? This kind of instant gratification could easily give savvy marketers a quick edge over the competition who's still stuffing the Sunday newspaper with sale circulars. QR tends to offer pre-sale info - in fact, these codes, initially designed for industrial use, now send consumers to brand websites or better still, to landing pages relevant to the specific code. UPC is designed to be scanned at point-of-sale, so it's info is relevant mainly to those who've already made a purchase decision. The problem is that UPC is fairly limited and sometimes retailer-specific as opposed to garnering info from the manufacturer. We're all familiar with consumers roaming the aisles aiming smart phones at UPC (Universal Product Code) barcodes to see if driving across town to the competitor will yield a better price. This is destined to make adult video stores far more interesting as patrons juggle stacks of DVDs while watching X-rated trailers.

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They are currently placing QR (Quick Response Code) codes on their movie packaging, products and marketing collateral, giving shoppers instant access to trailers and info while they shop. Setting themselves apart from others in adult video, Digital Playground has a successful history of big-budget films and marketing savvy. E-Commerce as we know it today had a lot of catching up to do to reach what the the porn folks mastered in the 90's. They aren't credited with any pioneering prowess, but they did it better than anyone else right out of the gate. Digital Playground exclusive actresses Jesse Jane & Kayden Kross in porn flick, Code Of Honor.ĭuring the rise of internet technology, the Adult Industry has led the way in several venues including streaming video, e-commerce and digital marketing.